Apple has agreed to comply with the new law to pre-install Russian apps, Vedomosti daily reported on March 15 citing unnamed sources and confirmed by the company.
Reportedly, when new Apple devices are first turned on, the users will see a screen with Russian apps suggested for installation, with users able to choose not to install any of these apps.
As reported by bne IntelliNews, Russian government has approved the mandatory guidelines of pre-installing domestic software on smart devices sold in the country. Notably, the law comes into effect from April.
"Apple complying gives Yandex and Mail.ru (whose apps are on [the] pre-installation list) the opportunity to gain extra traction for their services, including their respective search and social networks," BCS Global Markets commented on March 16, while affirming Buy rating on Mail.ru and Hold on Yandex shares.
Previous reports claimed that four of Yandex’s products lead in their categories (its browser, search engine, map service and cloud storage service), while Mail.ru has six apps that are category leaders (its email service, ICQ messenger, Marusya voice assistant, news aggregator, streaming service OK Live and social network VK).
In the latest profile of strategic growth prospects of Yandex, bne IntelliNews wrote that the pre-installation law is expected to support the company's main revenue segments.
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