The strikes are the latest in an escalating campaign that has now hit four of Wildberries' ten biggest logistics hubs within days, according to Yaroslav Trofimov, chief foreign-affairs correspondent at the Wall Street Journal, who wrote on social media he was "not sure how Wildberries can continue operating as a business much longer."
As IntelliNews reported, the campaign began with strikes on the company's two largest warehouses, in Tambov and Elektrostal, which together could leave sellers facing more than $1bn in losses and have already knocked 12% off the shares of parent company Ozon.
Russian state broadcaster RT reported that Ukraine has deliberately targeted Wildberries over alleged supply links to Russia's drone and military production, though this has not been independently confirmed.
As IntelliNews argued this week, hitting Wildberries is more painful for the Russian economy than it might look: the platform is the backbone of Russia's e-commerce sector and a critical distribution channel for the Turkish and other foreign apparel brands that replaced departed Western retailers after 2022.