The Bazarification of war

The Bazarification of war
Iranian drones have upended 40 years of security policy in less than half a decade. / bne IntelliNews
By bnm Tehran bureau June 5, 2025

In the early hours of June 1, 2025, Ukrainian intelligence operatives executed what military historians may well regard as warfare's equivalent of Pearl Harbor. Hidden inside innocuous wooden sheds mounted on lorries, 117 drones lay dormant across the vast expanse of Russia, some positioned in deepest Siberia, over 4,300 kilometres from Ukraine's borders. When remotely activated mechanisms lifted the roof panels, these mechanical harbingers of a new era emerged like deadly phoenixes, proceeding to devastate strategic bomber aircraft worth an estimated $7bn across five Russian regions.

This audacious operation represents the latest chapter in a remarkable story of how Western sanctions inadvertently created the perfect hothouse conditions for Iranian military innovation. What began as punishment has transformed into technological revolution, leaving the West scrambling to understand how decades of isolation produced not weakness but devastating military advantage. The irony is palpable: sanctions designed to constrain Iranian capability have instead forced Tehran to develop the most cost-effective military technology on earth.

The transformation began when Turkey demonstrated that warfare's future lay not in expensive sophistication but in affordable mass. During the 2020 Nagorno-Karabakh conflict, Turkish Bayraktar TB2 drones systematically dismantled Armenian forces, proving that cheap, numerous systems could overwhelm traditional defences. Yet Turkey's $1-2mn TB2s were still too expensive for true mass production. Iran watched this demonstration and saw opportunity where others saw cost constraints.

Locked out of Western technology markets by decades of sanctions, Iranian engineers were forced into radical innovation. They couldn't buy American processors or European guidance systems, so they learned to reverse-engineer everything. The Shahed-136 emerged from this necessity – a deceptively simple delta-winged kamikaze aircraft costing $20,000 to $50,000, representing a 50-fold cost reduction whilst maintaining devastating effectiveness. Iran had achieved what economists call disruptive innovation through enforced isolation.

Tehran's enforced genius lay in embracing commercial supply chains that sanctions couldn't fully control. Iranian engineers assembled Shaheds from Texas Instruments processors, Polish fuel pumps, Chinese voltage converters and Swiss components – all technically civilian items flowing through third countries. Rather than developing bespoke military systems, they created the "Model T Ford" of warfare: cheap, reliable and mass-producible using globally available parts.

Iran's success has scrambled traditional assumptions about military power. The country now operates drone factories not only domestically in Isfahan but across a distributed network spanning Russia's Alabuga Special Economic Zone and facilities in Tajikistan. This represents perhaps the most successful technology transfer from a sanctioned state to a major power in modern history. Russia, once synonymous with military-industrial might, now depends on Iranian workshops for battlefield effectiveness.

The scale of this dependence is staggering. Russia has ordered up to 3,000 Iranian drones, paying between $290,000 and $375,000 per unit – still vastly cheaper than domestic alternatives. Moscow's most effective weapons now bear the hallmarks of Iranian innovation forced by Western isolation. The cruel irony is that sanctions created the conditions for Iran to out-innovate the imposers of such embargoes.

This transformation has left Western military establishments bewildered. Decades of procurement focused on sophisticated, expensive systems suddenly appear misguided when Iranian workshops can produce weapons that neutralise billion-dollar assets. The economic logic is unforgiving: Russia launches hundreds of $35,000 Iranian drones against Ukrainian air defences firing $1mn interceptors. Even with 90% intercept rates, the mathematics favour the attacker.

The West's confusion is evident in its scrambled response. The United States, which pioneered drone technology with $32mn Reapers, now finds itself trying to replicate Iranian cost advantages. Congress has approved $1bn for low-cost drone production, whilst American military leaders speak desperately of "attritable" systems – acknowledgement that sophistication has been trumped by affordability. Even Donald Trump, never one to praise adversaries, admitted he wanted drones "as cheap as Iran's."

Speaking at a recent press briefing, US President Donald Trump also contrasted Iran’s production costs, “$35,000 to $40,000,” with US manufacturers quoting $41mn for comparable models.

“I asked one of the companies, I want a lot of drones... and in the case of Iran, they make a good drone. And it makes them for 35-40 thousand dollars,” Trump said. “So I say to this company, I wanna see... they came in 2 weeks later with a drone that cost 41mn. I said that’s not what I’m talking about.”

The now exiled billionaire backer of Donald Trump’s election campaign slammed the “idiots” who continue to build manned fighter jets like the F-35 in a post on X in 2024, adding a trash can emoji.

In a separate post Musk, who is CEO of both Tesla and SpaceX, doubled down.

“The F-35 design was broken at the requirements level, because it was required to be too many things to too many people,” he wrote. This made it an expensive and complex jack of all trades, master of none. Success was never in the set of possible outcomes.

“And manned fighter jets are obsolete in the age of drones anyway,” Musk added. “Will just get pilots killed.”

Ukraine's adaptation demonstrates how quickly this technology diffuses once the cost barriers collapse. Since 2022, approximately 30 Ukrainian companies have emerged to mass-produce drones with start-up agility. More than two-thirds of Russian tanks destroyed recently were eliminated using FPV drones costing hundreds rather than millions. Ukraine's June strike against Russian strategic bombers validates the Iranian model completely – cheap systems eliminating sophisticated targets through mass rather than precision.

The effect of sanctions has created something unprecedented: a sanctioned state achieving technological leadership through enforced innovation. Iran couldn't access Western military technology, so it reinvented military technology entirely. Locked out of global markets, Iranian engineers developed systems that global markets now desperately want to copy.

This represents more than military innovation – it signals fundamental shifts in how technological advantage is created and sustained. Traditional defence manufacturers, constrained by regulations and focused on sophisticated systems, cannot compete with Iranian mass production born from necessity. When workshops in Isfahan produce weapons that neutralise Western military assets, the entire logic of defence spending requires rethinking.

Russia's dependence on Iranian innovation reveals how quickly established hierarchies can invert. A country that once epitomised military-industrial supremacy now relies on Tehran's sanctioned engineers for battlefield effectiveness. Meanwhile, Western attempts to restrict Iranian technology transfer only demonstrate how thoroughly the West has lost control of this particular innovation cycle.

The denial game continues despite overwhelming evidence. Iran maintains it supplies no drones to Russia, even as wreckage bearing Iranian components litters Ukrainian battlefields. Russia claims its "Geran-2" drones are domestically produced, despite obvious similarities to Iranian Shaheds. These fictions reflect uncomfortable truths about technological leadership shifting to unexpected quarters.

Perhaps most remarkably, Iran has achieved this transformation whilst remaining under the most comprehensive sanctions regime in modern history. Rather than constraining capability, isolation forced innovation that Western military establishments struggle to comprehend, let alone counter. The hothouse effect has produced not weakness but devastating strength.

The bazarification of warfare transforms conflict into a contest of manufacturing efficiency rather than technological sophistication. Iran's achievement – creating devastating military capability through commercial supply chains and simplified design whilst under siege – forces military establishments worldwide to reconsider fundamental assumptions about power, innovation and strategy.

The age of warfare by cheapest cost has arrived, with Iran as its unlikely architect. Sanctions designed to constrain have instead liberated Iranian innovation from Western assumptions about how military technology should work. The implications will reverberate far beyond current battlefields, reshaping how nations understand the relationship between isolation and innovation in an interconnected world where commercial components can become strategic weapons.

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