After finishing third in this year's Eurovision Song Contest, Estonian artist Tommy Cash has seen his hit single Espresso Macchiato break into both the Billboard Global 200 chart in the United States and the UK Top 40 – marking a significant international breakthrough, ERR.ee reported on May 30.

The song employs exaggerated Italian stereotypes in a satirical and humorous manner, which some listeners interpret as poking fun at Italians. The lyrics blend broken English and Italian phrases, portraying a caricature of an Italian lifestyle centred around coffee, luxury and mafioso imagery. For instance, lines like “Mi like to fly privati / With 24 carati” and “I work around the clocko / It keeps me sweating like a mafioso” exemplify this playful mockery.

The Billboard Global 200, launched in September 2020 by the influential US music publication Billboard, ranks the world’s most popular songs by combining global streaming figures – both free and paid – with digital sales data. It provides a comprehensive snapshot of international listening trends, ERR.ee said.

Tommy Cash debuted on the Billboard Global 200 at number 93 with Espresso Macchiato, making it the 93rd most popular song globally. This marks his first appearance on any Billboard chart and reflects the growing global appeal of his Eurovision entry.

The song has also propelled him onto the UK singles chart for the first time, entering at number 40 – another career milestone. Since his performance in the Eurovision final, Tommy Cash’s audience has expanded rapidly, with his monthly Spotify listeners jumping by 4.7mn to a total of 7.48mn. In just the past 24 hours, his monthly listener count grew by more than 250,000, ERR.ee said.

In comparison, Austria’s JJ – who won Eurovision – currently has 4.28mn monthly Spotify listeners, while Israel’s runner-up Yuval Raphael has 1.88mn. JJ’s winning track Wasted Love reached number 53 in the UK singles chart and number 167 on the Billboard Global 200, trailing well behind Cash’s performance.

As of 29 May, Espresso Macchiato had amassed 33.7mn streams, including 1.27mn listens on 27 May alone. Over the past week, the track has averaged 1.85mn daily streams. JJ’s Wasted Love had reached 20.6mn streams by the same date, while Yuval Raphael’s New Day Will Rise had been played just 8.5mn times, ERR.ee said.