Russia's consumer confidence plunges as business confidence improves

Russia's consumer confidence plunges as business confidence improves
Russia's consumer confidence plunged to 2016 crisis levels of -17% while business confidence improved to -2%
By Ben Aris in Berlin March 2, 2019

Russian President Vladimir Putin is right to be concerned about rising discontent amongst ordinary Russians. The economy is growing again and both banks and the leading corporates have returned to profit but that is not trickling down as a “feel good” factor to street level. Russia’s consumer confidence in the last quarter of 2018 fell to 17% in Rosstat’s quarterly survey – back to the levels seen during the “silent crisis” years of 2015-2016.

The fall in consumer confidence is reflected in Russia’s low retail turnover. Retail sales growth slowed to 1.6% y/y in January from 2.6% in 2018. This was tied in with nominal wage growth easing to 5.2% y/y in January from 7.3% in December, which was attributable to inflation climbing to 5% from 4.3% over the period. As a result, real wage growth sank to 0.2% from 2.9%.

It is also reflected in the Watcom shopping index in Moscow’s top malls, which was off to a slow start in January. And it is reflected in the population’s high inflation expectations.

Putin tried to address the miasma that has fallen over the population in his state of the nation speech in February where he came with a Santa’s sack of social spending programmes, designed to make a visible impact on regular Russians' lives.

Manufacturers and businesspeople, however, are a lot more optimistic about 2019, despite a slow start to commercial activity in January. Russia’s manufacturing PMI fell to a five-month low in February, but manufacturers are looking forward to 2019.

Despite a softer rise in new business and intense inflationary pressures, survey respondents remained upbeat that output levels would improve over the coming 12 months. The degree of confidence was the second-highest since May 2013.

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