Poland’s e-commerce sector recorded a 15.2% month-on-month increase in turnover in March, reaching PLN7.395bn ($1.80bn), according to data from the Central Statistical Office (GUS), PAP Biznes reported on April 30.

The surge followed a seasonal decline in February and brought online retail sales to their highest level so far in 2025. E-commerce accounted for 8.2% of total retail trade in March, up from 7.7% in February, GUS said.

“In current prices, retail trade enterprises recorded an increase in e-commerce sales in March 2025 by 15.2% month-on-month to PLN7.395bn,” the statistics office noted.

GUS attributed the growth to a rebound in consumer activity following winter spending slowdowns and to seasonal promotions across online platforms. The largest contributors to the online sales volume were textiles, clothing and footwear, as well as furniture and electronics.

Poland’s broader retail sales in constant prices rose by 6.1% year-on-year in March, with GUS reporting that consumer demand remained stable despite inflationary pressures and tighter monetary policy.

The rise in e-commerce turnover comes amid ongoing digitalisation across Poland’s retail sector and increasing investment in logistics and fulfilment infrastructure. Analysts expect online sales to maintain a steady upward trend in the second quarter as consumer habits continue shifting towards digital channels.

In a statement accompanying the release, GUS said: “The share of e-commerce in total retail trade increased by 0.5 percentage points compared to February 2025.”

Online retailers have also benefited from the growing popularity of mobile commerce and the rollout of faster delivery services by major players in the market.

According to data from Poland’s Economic Institute, the e-commerce sector is expected to grow by approximately 12% in 2025, driven by increasing internet penetration and changing consumer preferences.