Paymob, a leading financial services enabler in the Middle East, North Africa, and Pakistan (MENA-P) region, announced on July 31 the expansion of its strategic partnership with e-commerce platform Shopify, launching integrated payment services for cards and e-wallets.

This move makes Paymob one of the first payment service providers in the region to offer an integrated payment experience for businesses and merchants without the need for third-party involvement.

The integrated payment services simplify the payment process by keeping customers within the same user interface, eliminating the need to visit external gateways or platforms to complete transactions.

Omar El-Gammal, Executive Vice President of Business Development at Paymob, commented: "With the exponential growth of e-commerce in the region, led by GCC countries, we expect the market size to reach $57bn by 2026. Our launch of integrated payment services and digital onboarding will support this growth, enabling merchants in the region to expand their businesses in the digital economy."

Paymob serves up to 250,000 merchants across Egypt, Saudi Arabia, UAE, Oman, and Pakistan, offering a comprehensive package of payment acceptance solutions in the market.

The company is backed by a group of regional and international investors, including PayPal Ventures, Kora Capital, Clay Point Capital, Global Ventures, FMO, A15, and Nclude.