Ninja, Saudi Arabia's leading quick commerce platform, has a clear plan to list on the Saudi stock exchange (Tadawul) in the coming years as part of its strategy to build financial transparency and support regional and international expansion.

Local apps have become one of the clearest barometers of Saudi Arabia’s digital transformation, with homegrown platforms scaling rapidly across government services, fintech, logistics, and everyday consumer life. 

Saud Alqahtani, founder of Ninja, told Arabic language Argaam on November 26 that the company views the listing as a strategic step to enhance investor confidence and support the company's growth trajectory.

Alqahtani stated that Ninja currently holds the largest market share in Saudi Arabia's digital groceries sector, whether measured by order volume, service coverage or usage frequency.

The platform covers more than 40 cities and governorates, reaching approximately 90% of the kingdom's population based on market studies and analysis of user needs.

The company generates operating profits in the groceries sector and several other categories, though it remains in an expansion phase investing in new markets and sectors whilst maintaining a sustainable growth model supported by data analytics.

Ninja operates in the quick commerce (Q-Commerce) sector and ranks amongst the leading players in Saudi Arabia's digital retail market, supported by advanced infrastructure including smart warehouses and fulfilment centres.

The company started in groceries and established its position by offering delivery within 30 minutes.

Alqahtani said Ninja classifies itself not merely as a delivery app but as an integrated digital retail company targeting daily consumer needs in a market where the electronic commerce share remains low compared to traditional retail, providing significant growth opportunities.

Demand for digital groceries has accelerated recently in the kingdom, driven by changing consumer behaviour and preference for fast delivery services as the economy continues to develop and become further westernised in its consumer spending habits.

This trend pushed the company to expand into complementary sectors including pharmacies and beauty products, leveraging the same operational infrastructure.

Ninja raised $250mn in its latest funding round led by Riyad Capital and a group of strategic investors.

Under Vision 2030, Riyadh has positioned itself as the Kingdom’s main tech hub, backing local developers and startups with capital, regulation, and infrastructure so that Saudi-built apps like Absher, Tawakkalna, Mawid, and Sehhaty now mediate everything from ID and payments to healthcare and mobility for a smartphone-first population with mobile internet penetration above 90%.

The wider mobile app market is forecast to more than double from roughly $2bn in 2024 to around $5.7bn by 2033, according to previous reports from the kingdom's authorities.