Syria's transitional government has launched a new national visual identity centred on the Syrian Golden Eagle emblem during a ceremony at Damascus's People's Palace on July 3, Enab Baladi reported on July 4.

The unveiling took place in the presence of President Ahmad al-Sharaa alongside senior ministers and officials, with simultaneous celebrations across major Syrian provinces.

The golden eagle emblem draws historical significance from the Islamic conquest of Greater Syria by companion Khalid ibn al-Walid during the Battle of "Thaniyat al-Uqab" (The Eagle's Pass), according to a Ministry of Information statement. The design also continues the founding fathers' 1945 adoption by Syrian artist Khaled al-Asali.

Three stars positioned above the eagle symbolise the end of forced state-people fusion and the beginning of a new relationship reflecting current circumstances and future aspirations. The stars represent the flag in form and the people in meaning, positioned above the eagle symbolising the state freed from previous militaristic associations.

The eagle's tail features five feathers representing Syria's major geographical regions: north, east, west, south and central, forming a banner of Syrian unity. Each wing contains seven feathers, totalling 14 to represent all Syrian provinces in symmetrical distribution highlighting every province's importance.

Al-Sharaa said during the ceremony: "The identity we launch today represents an indivisible, united Syria," adding that "cultural and ethnic diversity is a source of richness, not division."

He continued: "This identity represents the building of the Syrian individual and restores the identity of a people long forced into exile in search of safety and a promising future. It gives them back their dignity and rightful place at home and abroad."

The new emblem conveys five core messages: historical continuity extending the 1945 design; representation of the new state emerging from people's will; liberation and empowerment of the people; unity of Syrian territories; and a new national covenant defining state-people relationships.

The ceremony featured high-tech visual displays blending heritage and modernity at the People's Palace and Unknown Soldier Square, extending to public squares nationwide.