Marketing software company Spotler has acquired Croatian email marketing specialist Webpower Adria, marking its third acquisition in a month and strengthening its presence in Southeast Europe, Spotler said in a press release.
Webpower Adria, a long-time reseller of Spotler products, has built a strong local brand and customer base in Croatia, Spotler said. The acquisition will allow Spotler to leverage Webpower Adria’s market knowledge and established sales network while giving customers access to the broader Spotler product suite.
“This is a natural next step in a long-standing partnership. The Webpower Adria team has always felt like part of the Spotler family, now it’s official,” Lee Chadwick, CEO of Spotler Group, said in a statement. “This move supports our ambition to deliver best-of-breed marketing tools with both global scale and strong local relevance.”
Spotler recently acquired event app software UpVisit and customer data platform Hive Marketing Cloud, signaling its strategy of expanding across the Adriatic and Southeast Europe through targeted acquisitions.