Czechs will spend over CZK133bn at online shops in 2018, an annual increase of 15%-18%, the Czech Association for Electronic Commerce (AEK) stated in its outlook on September 18.
People in Czechia are big lovers of online shopping. According to market research company GfK, Czechia has the highest number of e-shops per capita in the European Union. In total, there are 40,100 online shops in the country.
More than 43% of non-food products are sold via e-shops in Czechia. The second is the Netherlands with 35%, third Slovakia with 34% and fourth Great Britain with 33%.
“The share of e-shops on the overall retail market should also grow. Last year, it reached 10.5%. The key period for e-shops will be, traditionally, pre-Christmas time, which makes up one-third of all sales,” said AEK director Jan Vetyska.
In the first half of 2018, Czechs spent CZK51.5bn via e-shops, an increase of 11% y/y.
“The first half of year is traditionally weaker. We expect that thanks to Christmas, this year growth will be by few more per cent higher,” said Tomas Braverman, director of Heureka.cz, a company online comparing prices.