Around 13 consumer brands are expected to leave the Russian market in 2026, with some having already closed all their retail outlets, according to consulting firm CMWP, TASS reported on March 26.

Many major Western brands have left Russia since 2022, including McDonald’s, IKEA, Inditex/Zara, H&M, Apple, Nike, Adidas, Uniqlo, and Sephora. More broadly, the Kyiv School of Economics says 467 companies had completely exited Russia by January 2025. 

The company said it had been monitoring brands selling consumer goods, excluding specialist categories such as automobiles and medical products, as well as food service operators.

Among the brands currently in the process of closing stores are Russian fashion labels Mollis, Urban Vibes and YOLLO, alongside German fashion brand Bugatti. Russian children's goods brand Orby also intends to close its outlets, while Pelican plans to shift entirely to online sales.

The figures add to a prolonged wave of brand departures from Russia that accelerated following Western sanctions imposed after the 2022 invasion of Ukraine.

In a separate development, German consumer goods group Henkel, which exited the Russian market, registered the Schwarzkopf trademark with Russia's patent office Rospatent on March 21.

The registration covers cosmetics, household chemicals, hairdressing services and advertising.

Rospatent head Yuri Zubov has previously said foreign brands seek to maintain trademark registrations in Russia to protect against counterfeiting and preserve their reputations, even when the market itself remains temporarily inaccessible.

McDonald’s left Russia in 2022, sold its restaurants to a local buyer, and the chain was rebranded as Vkusno i Tochka (“Tasty and That’s It”).

The company said it had decided to “completely exit” the Russian market and begin “de-Arching” its restaurants, while the new owner reopened the sites under a new name in June 2022.