Russia is intensifying its influence campaign in Africa through a newly established media organisation called the African Initiative, which has taken over structures left by the disbanded Wagner mercenary group, the BBC reports.

According to the broadcaster, the African Initiative positions itself as an "information bridge between Russia and Africa" and is suspected of having connections to Russian security services.

The organisation is mainly active in Burkina Faso, Mali, and Niger—countries where recent coups have led military governments to pivot from Western allies like France toward Russia. By sponsoring cultural events such as football matches and graffiti festivals featuring Russian President Vladimir Putin, the African Initiative aims to enhance Russia’s image across the continent.

A central element of this influence campaign is the African Initiative's media presence. According to the BBC, the organisation runs a website and several Telegram channels to spread pro-Russian and anti-American narratives. One example of the disinformation spread by the site is baseless allegations about US biological weapons programs in Africa, continuing a pattern of Kremlin propaganda, the BBC said.

The African Initiative also arranges press tours for African journalists to visit Russian-occupied areas of Ukraine. During these tours, journalists receive a Russian-curated view of the conflict, which they subsequently report on through African media outlets.

This tactic presents a veneer of independent journalism while subtly promoting Kremlin narratives, particularly concerning Russia’s territorial claims in Ukraine. By utilising local voices to disseminate its messages, Russia effectively influences African public opinion and enhances the perceived legitimacy of its stance.

Beyond its media initiatives, the African Initiative plays a significant role in community outreach throughout West Africa. It actively participates in organising football tournaments, providing educational "friendship lessons" about Russia, hosting graffiti festivals, and distributing aid.

These grassroots activities are designed to enhance Russia's image as a supportive and friendly ally, bolster its influence in the region, counter Western narratives, and strengthen its relationships with African nations.