Croatia expects a fierce competition for European tourists this summer as war and global instability disrupt travel patterns, even as the Adriatic destination leans on its reputation for safety to sustain visitor numbers.

Tourism Minister Tonči Glavina said competition for guests would intensify, with fewer long-haul travellers expected and July and August arrivals particularly vulnerable to geopolitical shocks.

“A fight is expected for every guest from Europe,” Glavina said, according to a government statement. He added that uncertainty linked to ongoing conflicts and broader economic pressures could weigh heavily on peak-season demand.

The government is seeking to position Croatia as a reliable and secure destination, a factor officials say becomes decisive during periods of crisis. “Perception of safety is one of the strongest motives in choosing a destination,” Glavina said.

To support the season, authorities have allocated €1mn to bolster emergency and healthcare services, including additional medical teams and tourist clinics along the coast. Funding will also support police operations under the “Safe Tourist Destination” initiative.

Health Minister Irena Hrstić said accessible healthcare was a key component of tourism competitiveness, helping to ease pressure on hospitals during the busiest months. More than 60 tourist clinics are planned this year, with staffing supported by new incentives for young doctors.

Despite a solid start to the year, with stable off-season performance, officials cautioned that the real test will come in the summer peak. Croatia’s reliance on European visitors, combined with shifting travel demand, leaves the sector exposed to external shocks.

Glavina said authorities were working with airports and tour operators to maintain and expand flight connections, while additional marketing funds have been directed towards partnerships to sustain demand.

While concerns persist over potential disruptions such as fuel supply issues in parts of Europe, officials said contingency planning was in place and expressed cautious optimism that the summer season would proceed under relatively stable conditions.