US fast food chain KFC to expand in Belarus

By bne IntelliNews November 13, 2015

Kentucky Fried Chicken (KFC), a subsidiary of US fast-food giant Yum! Brands, plans to open up to 20 restaurants in Belarus by late 2018, Olga Yeliseyeva, director for operations at Yum! Brands Russia, said on November 12.

The first restaurant was opened in Minsk earlier this year. KFC restaurants in Belarus will be run by a local franchisee, Bel Food Service. The comany will open restaurants only in Minsk this year, while it will start launching outlets in the country's regions in 2016.

"Three KFC restaurants will be opened in Minsk within the next three months," Bel Food Service's director Sergei Dutsin told journalists, according to BelaPAN news agency.

In October, Yum! Brands said it will keep up the pace of expansion of its KFC chain in Russia, seeing an opportunity in crisis conditions as consumers look for cheaper meals away from home.

Oleg Pisklov, head of Yum Restaurants International Russia, said the company opened 100 KFC restaurants in Russia and neighbouring former Soviet republics last year and planned to add around the same number this year and in 2016, despite the higher cost of imported materials due to the weaker rouble, Reuters reported.

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