Total spending on Internet advertising in Russia was more than spending on TV advertising for the first time ever in January-September 2017.
The total online spend amounted to RUB115-116bn ($2bn), up by 23% year-on-year, according to the survey by Association of Communication Agencies of Russia (ACAR) cited by Vedomosti daily on November 9.
For the first time in 20 years internet advertising has caught up with spending on TV ads that stood at RUB116-117bn in the reporting period and grew at a slower pace of 13%.
Total advertising market in January-September increased by 14% y/y to RUB285bn. In the third quarter alone, the market grew by 16% y/y.
In the third quarter alone advertisers had spend RUB41bn on internet, beating RUB36.5bn on TV promotion.
In the meantime, this year the media communication market in Russia could peak at an all-time-high of RUB400bn, the head of ACAR Alexei Kovylov told Vedomosti. The 14% market growth is the fastest since 2011.