Exits open as investment pours into Russia

By bne IntelliNews October 28, 2011

Ben Aris in Moscow -

It's every entrepreneur's dream: you set up a company, spend a decade building up the business, and finally sell out to a strategic investor, pocketing billions of dollars. That dream is coming true for an increasing number of Russian business owners: in the last 12 months, a slew of multinationals have taken the plunge and spent billions of dollars buying a slice of the Russian consumer market.

Apart from a brief window in the first half of this year, the equity markets have been largely closed to owners and private equity funds that have wanted to exit their businesses, but as the crisis forces companies to go global strategic deals have mushroomed.

The world's biggest companies with long-term horizons have always been in Russia, but their acquisitions have come piecemeal for most of the last two decades. PepsiCo was among the first of the multinationals to arrive with its purchase of juice maker Multan in 2005 and then Lebedyansky in 2008. But many have remained queasy about buying expensive Russian companies; Wal-Mart baulked at the high prices and abandoned its efforts to buy into Russia's retail sector earlier this year after a decade of dithering.

But the acquisition game was taken to a whole new level last December when Coke's main rival PepsiCo paid $3.8bn for a 66% stake in Wimm Bill Dann, to become Russia's single biggest dairy producer overnight.

The Pepsi-WBD deal opened the flood gates and a slew of other strategic investors have either bought out their partners or ramped up investment in Russia. Danone followed hot on the heels of Pepsi, with the buyout of St Petersburg-based dairy Unimilk in 2010. And this summer Yum! Foods, owner of KFC, bought out Rostik Group, its partner of over five years in a fried chicken restaurant chain, and has since started re-branding all the outlets with the Colonel Saunders logo.

And there seems to be no let up in the pace. In just the first two weeks of October, Unilever announced it would buy 82% of Russian shampoo maker Kalina for $535m and Italy's De Cecco closed a deal to take over Russia's First Pasta Company.

The volume of mergers and acquisitions (M&A) has led the broader recovery. M&A volumes totalled $55bn in the first three quarters of this year, reports Mergermarket, up 58.8% from the same period a year earlier, making it the second busiest period since the record-breaking 2007 at the height of Russia's boom. In only the third quarter of this year, there were $15.7bn of deals, the second busiest quarter on record.

The price is right

All this activity has been partly driven by falling asset prices and partly by the sluggish, but inexorable, economic recovery. "At the start of the crisis, owners remained confident that Russia would rebound, but the crisis got worse suddenly as the economy went into a tailspin and the fear took hold," says Martin Diggle, co-founder of Vulpes Investment Management. "Prices suddenly fell, although they have started to recover more recently."

During this, foreigners have played a disproportionate role, with foreign investment up an astounding 923% over the first nine months of the year to $26.6bn, while Russian investment abroad was $5.6bn, up 13% on the previous year.

In general, the headline rate of foreign direct investment (FDI) is recovering nicely (but still off from its $80bn peak) and was expected to top $31bn, according to preliminary estimates for the first nine months of this year, Economic Development Minister Elvira Nabiullina told reporters in October. But this doesn't capture the frenetic activity going on in the retail sector, where FDI by some estimates has has tripled.

And those multinationals that weren't in the market to buy Russian companies have nevertheless been ratcheting up their commitment to Russia. Coca-Cola said it would invest another $3bn into Russia, Siemens launched a $1.37bn investment plan that will run to 2014, brewer SABMiller transferred its $1.9bn Eastern European business to Russia to become the second biggest producer in the country, and French supermarket chain Auchan committed itself to about $200m to develop its Russian business, to name a few of the announcements made in the last two months.

At the same time, a string of companies that have never had Russian operations chose this summer to enter the market: in the space of about two months, Burger King, Wendy's and Dunkin' Donuts all arrived and Moscow is currently plastered with hamburger adverts as these firms vie to gain a toehold in this new market. "The international crisis has been described as a perfect storm, but now as the crisis recedes we have the perfect conditions for entering Russia," argues Roland Nash, chief strategist with Verno Capital. "Asset prices have come off the crazy valuation levels of the boom years, but the economy, and especially Russian incomes, are still going up. At the same time, Russian owners' expectations have changed. Before the crisis, all they could see was never-ending growth, but now some of them have reassessed and decided maybe taking out a couple of hundred million is a good idea after all. But more than anything the buyers are looking at their home markets and can't see any growth for years to come so they have to move into the emerging markets."

Related Articles

Drum rolls in the great disappearing act of Russia's banks

Jason Corcoran in Moscow - Russian banks are disappearing at the fastest rate ever as the country's deepening recession makes it easier for the central bank to expose money laundering, dodgy lending ... more

Kremlin: No evidence in Olympic doping allegations against Russia

bne IntelliNews - The Kremlin supported by national sports authorities has brushed aside "groundless" allegations of a mass doping scam involving Russian athletes after the World Anti-Doping Agency ... more

PROFILE: Day of reckoning comes for eccentric owner of Russian bank Uralsib

Jason Corcoran in Moscow - Revelations and mysticism may have been the stock-in-trade of Nikolai Tsvetkov’s management style, but ultimately they didn’t help him to hold on to his ... more

Register here to continue reading this article and 2 more for free or 12 months full access inc. Magazine and Weekly Newspaper for just $119/year.

If you have already registered, enter the information below with the same email you used previously and you will be granted immediate access.

IntelliNews Pro subscribers click here

Thank you. Please complete your registration by confirming your email address. A confirmation email has been sent to the email address you provided.

Thank you for purchasing a bne IntelliNews subscription. We look forward to serving you as one of our paid subscribers. An email confirmation will be sent to the email address you have provided.

To continue viewing our content you need to complete the registration process.

Please look for an email that was sent to with the subject line "Confirmation bne IntelliNews access". This email will have instructions on how to complete registration process. Please check in your "Junk" folder in case this communication was misdirected in your email system.

If you have any questions please contact us at sales@intellinews.com

Subscribe to bne IntelliNews website and magazine

Subscribe to bne IntelliNews website and monthly magazine, the leading source of business, economic and financial news and commentary in emerging markets.

Your subscription includes:
  • Full access to the bne content daily news and features on the website
  • Newsletters direct to your mailbox
  • Print and digital subscription to the monthly bne magazine
  • Digital subscription to the weekly bne newspaper

IntelliNews Pro subscribers click here

bne IntelliNews
$119 per year

All prices are in US dollars net of applicable taxes.

If you have any questions please contact us at sales@intellinews.com

Register for free to read bne IntelliNews Magazine. You'll receive a free digital subscription.

If you have already registered, enter the information below with the same email you used previously and you will be granted immediate access.

Thank you. Please complete your registration by confirming your email address. The confirmation email has been sent to the email address you provided.

IntelliNews Pro offers daily news updates delivered to your inbox and in-depth data reports.
Get the emerging markets newswire that financial professionals trust.

"No day starts for my team without IntelliNews Pro" — UBS

Thank-you for requesting an IntelliNews Pro trial. Our team will be in contact with you shortly.