Eveready East Africa to lay off workers as it continues to implement its cost cutting strategy

By bne IntelliNews October 6, 2010
Over 74 employees of Eveready East Africa are to be laid off thismonth, endorsing fears that the manufacturing plant, with its declining salesand profitability, may be removed from the Kenya market, and instead would relyon affiliates in South Africa or Egypt to feed the Kenyan market. Listed on theNairobi Stock Exchange in 2006, the company has never paid a dividend. Itsannual revenue has dropped from KES 2.3bn in 2005 to KES 1.6bn in 2009. Thebattery firm has been unable to cope with the onslaught of cheap imports,mostly from China.

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