Carlsberg Serbia ups market share to 26.5%.

By bne IntelliNews July 22, 2010
Carlsberg Serbia, owned by Danish brewer Carlsberg said, it occupied 26.5% market share in Serbia as of H1, which is an improvement of 2.5% in annual terms. Thus, Carlsberg Serbia became the second largest among the 13 breweries in the country. The rise in Carlsberg's market share was due to improved sales of its Lav beer brand. Lav is being exported to Austria, Germany, Switzerland, France and Australia and there are plans to start exporting it to other European states, as well as the U.S. and Canada, the company's director Aleksandar Radosavljevic said. Carlsberg Breweries bought 100% stake in local Pivara Celarevo back in 2003, after paying EUR 51mn.

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