Bulgaria's antitrust watchdog allows concentration on FMCG market.

By bne IntelliNews March 21, 2012
The state antitrust commission has allowed the concentration of the activities of the two local FMCG distribution companies, Diala-04 and Kometa III, into Drinks Factor, according to the decision of the regulator posted on its website. The move aims at modernising the distribution activity, to optimise the expenditures, to raise the quality of the service and to introduce a model based on the best business practices. The regulator does not expect the concentration to affect negatively the wholesales market in the country. Diala-04 is active in distribution of soft and alcoholic drinks, beer and mineral water. Kometa III is a wholesaler of beer, soft and alcoholic drinks, located in the capital city of Sofia.

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