Britain's Prudential keen enter Poland's life insurance market.

By bne IntelliNews August 6, 2012
Britain's insurer Prudential is 'keen to develop a presence in the life insurance market" in Poland, as it said in in a statement to daily Financial Times. "Poland is a country that we believe offers us opportunities that play to our strengths from a product and distribution perspective," the statement reads. The newspaper stresses that Prudential had a business in Poland before the second world war, but its assets were seized by Germans in 1939. It is now awaiting the go-ahead from regulators to start life insurance operations in Poland, the daily reported. The newspaper also noted that the new operation would be taking on multinationals including Aviva and Aegon as well as domestic competition in the form of PZU.

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