Russia's answer to Bill Gates, Egor Yakovlev has joined as the inaugural member of the advisory board set up by the leading emerging markets PR company EM Communications.
Yakovlev, who has had his fingers in many of the most famous Russian websites such as leading search engine Yandex and is also the founder of Russia's premier online video provider Tvigle, will be the inaugural member of the newly created EM Global Advisory Board.
EM is hoping to change the way companies communicate and interact more directly with both investors and the media. The advisory board is designed to explore innovative ways of changing the way companies communicate.
Tom Blackwell, CEO of EM, said: "Bringing in someone of Egor's calibre is a huge coup and another game-changer for EM. Egor is a perfect fit given our strategy to tap into the substantial opportunity for innovative digital solutions to disrupt outmoded traditional investor relations models."
Yakovlev famously created Tvigle as an online-only video business in 2007 – before Hulu was founded in the US and when Netflix was still sending DVDs to people through the post.
EM intends to complete the formation of the Global Advisory Board by the end of 2015. The Board will bring together pre-eminent names to support the four key aspects of EM’s business today: Russia, China, international capital markets, and digital.
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