Hungary's digital TV subscriptions up 1.1% m/m to 1.68mn in Jan 2012.

By bne IntelliNews March 21, 2012
The positive trend on Hungarys digital TV market continued in January 2012 with the number of subscription rising by 1.1% m/m to 1.68mn, the communications watchdog informed. The statistics include data from the country's 12 biggest digital TV providers that account for around 88% of the market. Digital TV users accounted for more than half of the overall domestic TV market, as their share is estimated at 52.1% at the end of the month, climbing by 0.5pps from December 2011. The improvement in the month was again on the back of a growth in the number of digital subscribers with cable or IPTV connections - up by 11,474 to 701,071, coupled with an increase of 3,671 subscribers in the wireless connections category to 923,284. Both subscriptions are on the rise since the beginning of 2011. Regarding the market share distribution, the share of market leaders UPC and DIGI remained unchanged m/m at 25.9% and 23%, respectively. T-Home ranked third with a share of 22.6%, up by 0.2pps m/m.

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