Bulgarian cigarettes market share down to 49% in Jan-Sep.

By bne IntelliNews November 3, 2010
Bulgarian cigarettes accounted for 49% of the market sales in January-September, down from 58% a year ago, Dnevnik daily reported quoting industry data. The market share of Bulgartabak contracted to 35% from 47.5% a year earlier, but in an interview for Dnevnik the company said the trend over the past few months was positive both for the company and for the industry in general. The share of Plovdiv-based Kings Tabako increased to 14% in Jan-Sep, from 10% a year ago. In terms of price dynamics, the Bulgarian cigarettes dominate the cheaper market segment. Kings Tabako and Slunce Stara Zagora sell at lowest prices, while Bulgartabak decreased prices by BGN 0.2 in July. The imported cigarettes on the other hand are more expensive, with some foreign brands' prices recently raised or expected to be raised. According to the customs authorities, the illegal cigarette trade accounts for 30% of the market. Cigarette consumption is expected to fall by about 40% to 10 billion pieces in 2010.

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