Tajikistan launches national messenger app ORIZ in “important step towards digital independence”
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Russia’s largest e-commerce major Wildberries announced a partnership with Ethiopian Investment Holdings (EIH), one of Ethiopia’s premier investment groups, according to the company’s press-release.
As a reminder, in 2024 Wildberries was rocked by controversy surrounding a merger deal with Russ Group, an outdoor advertising operator reportedly controlled by billionaire Dagestan senator Suleiman Kerimov that is a tenth of the size of Wildberries.
In 2025, as the case seems to have settled down, Wildberries starts to venture into new verticals. Recent reports suggested it could launch its own MVNO, an advertising data platform, as well as expand in foodtech. bne IntelliNews followed the mysterious M&A spree in detail.
Now, in near future, Wildberries said it plans to enter the markets of Ethiopia and of other African countries, according to the press-release.
A memorandum of understanding was signed in Moscow by Robert Mirzoyan, Chief Executive Officer of the united company Wildberries & Russ, and EIH Chief Executive Officer Brook Taye.
The agreement provides for joint work on adapting Wildberries’ products to the Ethiopian market, as well as collaboration and mutual support in investment and technological initiatives aimed at fostering the growth of Ethiopia’s e-commerce sector and related infrastructure.
Ethiopian Investment Holdings, the largest sovereign wealth fund in Africa, manages assets exceeding $150bn and plays a key role in advancing Ethiopia’s Sustainable Development Goals (SDGs).
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