Russia becomes Europe’s largest internet market

Russia becomes Europe’s largest internet market
Internet penetration in Russia exceeds 75%
By EWDN in Moscow January 22, 2019

With 90mn users, Russia is Europe’s largest Internet market, East-West Digital News (EWDN) reported on January 16, 2019.

Last year Russia confirmed its rank as Europe’s largest Internet market with 90mn users aged 16 and older. Thus, according to a GfK study, Internet penetration exceeds 75% in the country.

The growth -- up 3mn users from 2017 to 2018 -- is mainly due to the older generation, where penetration is still low with 36% among those aged 55 years and more, but increasing gradually — whereas the youngest age groups are close to saturation.

The majority of users (61%, or 73mn people) use mobile devices to connect to the network, with almost one third (32%) using mobile exclusively to access the network.

Russia overtook Germany as the market with the highest number of Internet users in Europe in 2011. In September of that year, according to comScore, the Russian Internet population amounted to 50.81mn users aged 15 and older, which represented a penetration rate of 50%.