North Macedonia’s citizens spent €133.7mn on online purchases in 2018, up 17.8% y/y

North Macedonia’s citizens spent €133.7mn on online purchases in 2018, up 17.8% y/y
By bne IntelliNews April 1, 2019

Citizens of North Macedonian spent a total of €133.7mn on online purchases in 2018, up 17.8% from a year earlier.

This indicates that confidence in e-commerce and online shopping is increasing in the country of 2.1mn people. However the growth is slower than a year earlier when it stood at 21%.

Due to the limited offer of online products and services in North Macedonia, most of the transactions were with online stores abroad which accounted for 64% of the total value of online transactions, Fokus magazine reported on April 1 citing central bank data.

The remaining 36% of the value of transactions went to local online shops.

The number of bank cards totaled 1.841mn at the end of 2018, 0.4% up from a year earlier.

Data

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