The first digital-only cellular operator in Kazakhstan, IZI, and Yonder Media Mobile (YMM), an advanced US-based mobile experience and technology company, have announced a partnership whereby YMM will license its YO super application exclusively to IZI mobile.

YO has been built from the ground up and designed to deliver connectivity, content, community and commerce within a single platform. YO opens up new revenue opportunities for IZI thanks to lowering customer acquisition costs, amplifying user engagement and adding new revenue streams.

With an anticipated launch in Kazakhstan by end-2021, YO will be available to an ever-growing population of young mobile device users as IZI targets the young population with a unique pricing model.

“YO exists to give consumers and creators the absolute best experience 1440 minutes a day. In IZI, we found a partner as committed as we are to disintermediating the marketplace and supercharging engagement to provide people with a unique, inclusive, holistic experience,” Adam Kidron, CEO of YMM, said. “In some of YO’s markets, we stand alone as a brand providing MVNO connectivity and a unique platform. Still, by working together with neo-telecom operator IZI, we believe we can further our mission to provide people access to the best mobile experience 1440 minutes a day no matter their economic circumstance.”    

“We want to add a sense of adventure and wonder to IZI that rewards our young audience for their activity as we build loyalty over time,” Maksim Panov, founder of IZI mobile, added. “Our aspiration is to create a teletainment platform together with YO, connecting the telco and media worlds and providing new creative opportunities to our customers. They will be able to watch, listen, play, create and communicate – easy and seamlessly.”