Telenor Serbia first to benefit from digital content deal with Alcatel-Lucent.

By bne IntelliNews June 14, 2012
Norway's Telenor said it is launching its own store for digital content that would give customers a one-stop access to music, applications, e-books and video thanks to an agreement with Alvatel-Lucent. Telenor subscribers in Serbia are the first to benefit from the personalised digital content, the company said in a statement. Alcatel-Lucent's Digital Media Store (DMS) will allow clients to access various services and content via a single, cloud-based 'entertainment hub', instead of searching through different sites that might not be compatible with their device. Telenor will deploy the DMS solution on a country by country basis. Its Serbian subsidiary has been the first to commercially launch it - in May 2012.

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