South Africa's MTN launches music service.

By bne IntelliNews June 6, 2011
South African mobile operator MTN said it has launched a music service across Africa after signing of an agreement with Content Connect Africa (CCA), an aggregator and provider of on and off-portal content. Under the deal, MTN will offer a wide selection of music content which will be available as full tracks and CallerTunez, MTN said in a statement. CCA has a substantial catalogue of African musical content by artists in Nigeria, Cameroon, Ghana, South Africa and Kenya, among others. It also has rights to exclusive video content featuring a host of popular African artists including Hugh Masekela, Fela Kuti and Busi Mhlongo. With Africa's mobile penetration now at approximately 50% of the 1bn population, MTN sees a huge opportunity in music content being delivered on people's mobile handsets via our www.mtnplay.com digital content portal, MTN's senior vice president, Christian de Faria, said.

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