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In the topsy turvy world of Russian business it is perhaps no surprise that a state-owned bank is the biggest in the country, Russia’s most valuable company, highest profile financial institution, one of the most efficiently run corporations and now Russia's retail banking giant Sberbank adds “Russia’s most valuable brand” to its long list of accolades.
Sberbank was recognised as the most expensive Russian brand, after the value of its name surged 18% y/y to RUB670.4bn ($10bn), according to the Brand Finance consultancy in its annual review.
Google remains the most expensive brand in the world, but Sberbank tops the Russian list followed by Gazprom that saw its brand value up by 5% to RUB320.8bn ($4.8bn), and privately owned Lukoil that saw its brand value lose 1%, falling to RUB281.1bn ($4.2bn) over the last year.
Russia’s most valuable brands
|
Rank |
Company |
Brand value RUB bn |
Brand value USD bn |
Change % y/y |
|
1 |
Sberbank |
670.4 |
10 |
18 |
|
2 |
Gazprom |
320.8 |
4.8 |
5 |
|
3 |
Lukoil |
281.1 |
4.2 |
-1 |
|
4 |
Rosneft |
203.9 |
3 |
13 |
|
5 |
Russian Railways |
159 |
2.4 |
35 |
|
6 |
Magnit |
145.2 |
2.2 |
-5 |
|
7 |
VTB |
117.6 |
1.8 |
11 |
|
8 |
MTS |
114.5 |
1.7 |
23 |
|
9 |
Tatneft |
97.3 |
1.4 |
9 |
|
10 |
Pyaterochka |
91.2 |
1.3 |
27 |
|
source: Brand Finance |
||||
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