As the popularity of online dating surges globally, Russia has been ranked number one for the highest share of dating apps downloaded as a share of total app downloads. In Russia 0.39% of app downloads are dating apps, followed closely by Brazil with a 0.38% share, China with a 0.34% share and the US with a 0.25% share, according to Sensortower data cited by eMarketer.
The other countries that make up the top 10 are Turkey, Mexico, Indonesia, South Korea, India and Japan.
As of recent AppAnnie statistics, Google Play app charts show the top dating apps Russians are using. The number one app Russians use for online dating is Poobshayemsya (Let’s talk), which is used for both serious relationships or to find friends. The second most popular Russian dating app is Galaxy. The app includes hundreds of chat rooms, including the option to create your own. There is also a private messaging option, and an option for random chats to meet new people. LovePlanet is the third most popular Russian dating app. LovePlanet is an international dating app that allows users to play “yes, no, maybe” to find a match. It also has the option to secret chat, which is recommended for shy users.
ParkFace comes in fourth place as Russia’s most popular dating app. ParkFace is a social network dating app that is popular for users who live outside of Russian cities. Find Real Love, a premium dating app is the fifth most popular dating app Russians use. It is popular among users who are interested in finding serious relationships.
Tinder did not make the top 5 Russian online dating apps, and this is most likely because there are more local sites that cater more to Russian needs when it comes to online dating.
Top dating websites
While a good portion of dating apps don’t have a desktop option for users, some dating apps are married to websites that were originally built before the rise of mobile. To compare the app rankings, we looked at research by SimilarWeb on Russia’s most popular sites for relationships and dating.
The most popular Russian online dating site is love.mail.ru, a division of the Mail.Ru portal. Similar to love.mail.ru, the second most popular online dating site is mamba.ru, which is also an online network of independent dating sites. Badoo is the third most popular dating site and is more of a dating-focused social network, rather than a network of independent sites. Badoo is not exclusive to Russia, but one of the world’s biggest dating sites. It is available in 190 countries, and has 47 different language options.
Tabor.ru is the fourth most popular dating site in Russia. Loveplanet is the fifth most popular online dating site, which is also and app and is popular for its chat rooms.
The local Russian websites and Badoo have long dominated this market but there has been a lot of space for new apps and options for Russian users to capitalise on the Russian interest in online dating.
This analysis first appeared in Russian Search Marketing, a syndication partner of East-West Digital News. It is republished here with a few changes.