Albania's leading telecommunications company Albanian Mobile Communications (AMC) posted earning before interest, tax, depreciation and amortisation (EBITDA) of EUR 29.2mn in the first nine months of 2011, down by 37.7% y/y, AMCs parent company Greek OTE said. AMC total revenue fell 21.7% on the year to EUR 72.6mn, due to lower local and international termination rates and aggressive pricing strategy on local market, particularly in the prepaid segment. In a bid to offset the falling revenue, AMC launched efforts to optimize the organizations cost structure with particular focus on marketing and distribution. AMCs subscribers decreased by 10.7% y/y to some 1.819mn as of end-September 2011. In quarterly terms, the number of subscribers decreased by 4.8% in Q3 2011, or by some 92,550 subscriptions. AMCs biggest rival, Vodafone Albania reported 1.748mn subscribers as of end-September 2011, up by 2.8% y/y. We note, that AMC plans to launch 3G services in Albania by end-2011, after the company won Albanias second licence in September 2011.
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