German discount retailer Lidl opens first 15 stores in Bulgaria on Nov 25.

By bne IntelliNews November 16, 2010
German discount retailer Lidl said it will open its first 15 stores in Bulgaria on November 25, Dnevnik daily reported. Four of the stores will be located in the capital Sofia and the remaining in Plovdiv, Varna, Stara Zagora, Pazardzhik, Sliven, Kardzhali, Petrich, Montana, Lovech and Gabrovo. We remind that Lidl opened a BGN 56mn (EUR 28.6mn)logistics hub in Ravno Pole, near Sofia, in early October 2010. The retailer, which is part of Schwarz Group, received permission from the anti-trust watchdog to buy local chain Plus, owned by German Tengelmann. Plus operates 23 stores in the country. Lidl also bought Plus stores in Romania, but the company is still awaiting regulatory approval. Lidls main rival in Bulgaria is German retail chain Penny Market, which entered the market in the autumn of 2009, when the company announced plans to open 50 outlets by the end of 2010. The other unit of Schwarz Group, Kaufland, set foot on the Bulgarian market in early 2006 and now operates 26 stores in 22 locations.

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