EE: Confectioner Kalev is most reputable brand in Estonia.

By bne IntelliNews March 8, 2012
According to a survey, confectioner Kalev, owned by Norwegian group Orkla, was ranked the most reputable brand in Estonia. Second came Tere dairy brand, which owned by Tere dairy company, owned by Oliver Kruuda. Third came Skype owned by Microsoft tied with Lithuanian retail brand Maxima. Other brands in the top 10 list were ETV, Google, Leibur, Selver, Tele2 and YouTube. The survey has been conducted by market research company TNS Emor. The poll included 1,001 Estonian residents aged 15-74 years. The questionnaire asked respondents to choose 5 most reputable brands, companies, or institutions of a list of 149 companies.

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