Sales of Czech online shops are expected to rise to CZK 50bn (EUR 1.9bn) this year, CTK news agency reported citing data from the Association for Electronic Commerce (APEK). According to earlier released data by APEK, online sales in the country increased by 16% y/y to CZK 43bn in 2012. APEK attributed the increase mainly due to the higher number of Czechs buying products online while the average annual spending per person fell to CZK 9,280 in 2012 from CZK 11,695. The lower average spending reflected falling prices of electronics, according to E-commerce study made by marketing company Effectix.com.
Czech buy online mainly computers, notebooks and hardware (47%), clothing and footwear (45%), discount vouchers (38%), mobile phones and mobile communication equipment (36%), tickets (36%), sports clothing and equipment (35%) and white goods (34%).
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